YZ Advisory
What’s your X?

INDEPENDENT. OPERATOR-LED. CROSS-BORDER.

Less unknown.More progress.

Commercial and execution support for companies developing customers, partnerships and operations between China and Europe.

Built on hands-on experience in global logistics, automotive and cross-border commercial leadership.

Market Development · Customers & Partnerships · Local Execution
What’s your X?

Find the right support for your next project.

Based in the Netherlands. Connecting China and Europe.

CLARITY ↗ CONNECTION ↗ PROGRESS

THE MISSING X METHOD

Find the missing X.

Every cross-border challenge has a missing variable. We identify it—and help close the gap.

X = ClarityWhen the direction isn’t clear.
X = ConnectionWhen the right customer, partner or resource is missing.
X = ExecutionWhen strategy exists but progress stalls.

OUR EXPERTISE

When Europe is your next move.

We help make it work on the ground—from commercial focus to local execution.

HOW WE WORK

Clarify the challengeConnect the resourcesDefine a practical next step

AN OPERATOR’S PERSPECTIVE

Advice shaped by operating responsibility.

Particularly grounded in automotive, industrial, logistics and complex B2B environments—backed by senior experience in global account management, supply chain and international business development.

SELECTED EXPERIENCE

From uncertainty to execution.

Relevant experience from corporate leadership and YZ Advisory engagements.

Corporate experience was gained in previous employed roles; YZ Advisory projects are shown separately. All examples are anonymised to protect confidentiality.

YOUR NEXT MOVE STARTS HERE

Let’s find your missing X.

Tell us where you’re heading and what you need. Get a suggested path and a brief you can take into a conversation.

01Where is your project focused?
02What would you like to move forward?

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03What kind of support fits your project?
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YZ ADVISORY

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